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Is your marketing dancing for no one?

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Content Marketing | Digital MarketingThere was a David Attenborough TV programme a few years ago which showed a small bird clearing a space in the jungle so that not even a small leaf was to be seen. Having cleared this space, he began an intricate dance so as to attract a mate. He could not be sure that any eligible females were watching but he danced his heart out anyway.

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GDPR – Why all the gloom?

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GDPR | Data Protection Rules | GDPR for MarketersEvery blog, every article and every presentation on GDPR seems to imply that we are at the end of the road for direct marketing. Within a week of GDPR coming into force on 25th May, companies involved with direct marketing will have paid out so many millions in fines that the industry will be wiped out, as defunct as telephone boxes or pub ashtrays.

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WHY ‘PAYING-PER-APPOINTMENT’ IS A FALSE ECONOMY IN B2B TELEMARKETING.

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Appointment Setting | B2B TelemarketingA sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.

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Seminar Marketing – What if Nobody Comes?!

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So you’ve planned your seminar, got all the sales staff geared up and decided that the MD will give the opening address before handing over to John from R&D to do the technical bit. You’ve sent out invitations to all your customers and prospects, telling them that this is a must-attend event. You’ve bought a new mailing list of companies you believe will be interested in your new product and sent invitations to them too. You’ve booked a venue with capacity for seventy people. Finally, you got the sales team sitting down at the phones for a couple of days to follow up the mailers and confirm numbers. Continue reading

Identifying Your Website Visitors

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Website Visitor Tracking | Visitor IdentificationTracking website visitors

When you’re running a B2B lead generation campaign, one of the things you need to know is who has been following through from your Google AdWords, email or other campaign. This way, you will know which prospects to prioritise for follow-up.

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Are You A Data ‘Controller’ or ‘Processor’?

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Data Verification | Appointment SettingWhichever you are, there are implications in the General Data Protection Regulations that you need to know about.

The General Data Protection Regulations (GDPR to friends and associates) are coming into force in the UK in May 2018. “Ah”, you say, “but these are EU regulations and we are Brexiting!”. Yes, true, but if Article 50 is triggered at the end of March next year, we will be in the EU until March 2019, so GDPR will come to pass.

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