Every blog, every article and every presentation on GDPR seems to imply that we are at the end of the road for direct marketing. Within a week of GDPR coming into force on 25th May, companies involved with direct marketing will have paid out so many millions in fines that the industry will be wiped out, as defunct as telephone boxes or pub ashtrays.
A sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.
Canny businesses should be looking to capitalise on political events, yet given the recent unexpected election and referendum outcomes, many will be nervous of doing so.
So, what are the options? Do nothing? Do something?
Are you wondering how to choose a telemarketing agency that is in tune with the needs of your business?
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In our last blog, we looked at the impact of using bad data, meaning data that is scant in detail and/or out-of-date, as part of a telemarketing led lead generation campaign. This time, we will look at the other side of the coin – the benefits of using good data.
The impact of bad data on a TM campaign and the damage it can do to your company image.
It may seem perfectly obvious that the better the data, the better the campaign. However, what are the real implications of bad data and how good is ‘good’?
At Lingo, we are frequently asked by potential clients how many calls our telemarketers make in a day. They ask this as they genuinely believe that the more calls that are made, the better the results. Really? I mean, really?
Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.
A healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading →
Hosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened.