Canny businesses should be looking to capitalise on political events, yet given the recent unexpected election and referendum outcomes, many will be nervous of doing so.
So, what are the options? Do nothing? Do something?
Danger and opportunity
General elections create uncertainty and board rooms do not like uncertainty. At Lingo, we would encourage our clients to look beyond political events and focus on business needs rather than potential political changes.
Diversify, diversify, diversify
When everyone else is waiting for outcomes, it’s usually the best time to look at what extra activity you could be doing. In times of uncertainty you need to be sure, more than ever, that you’re putting in the maximum amount of effort possible.
Looking to the General Election
Get ahead of the change (if there is one) – Putting extra resources into developing relationships, speaking to your clients and staff, before changes happen could see you through any storm ahead, and if there is no impact then you’ve lost nothing and gained more.
Lingo Group Ltd
Telemarketing. Lead Generation. Market Research