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Lingo Group

What Else Can Telemarketing Do?

Telemarketing is generally perceived as being only used for appointment setting and/or lead generation, but using an outsourced, dedicated telemarketing team could provide you with benefits in a variety of different areas of your business. Our clients use Lingo telemarketing in many different ways. Here are some of the most popular ways our clients use our telemarketing services. Please do give us a call to discuss your requirements.

Follow Up

How many leads did you generate last month? How many have you followed up? What if you convert just 20% more of them?

You may have had an appointment, but didn’t secure a sale, perhaps the timing wasn’t quite right? Using Lingo’s telemarketing team to follow up the prospect, could help close the deal. Others use telemarketing to follow up emails or direct mail letters they have sent, or event follow up, and even people who have visited their website or LinkedIn profile.

Event Promotion

What events can you organise for clients, prospects, suppliers or partners? Use telemarketing to promote your event?

Telemarketing can be very effective for getting “bums on seats” at your workshops, seminars, webinars and conferences. If you are planning an event and want people, telemarketing is an excellent way of getting delegates to book their place, or even set up a pre-scheduled meeting on the exhibition stand. You could use previous event attendee lists or a list of those who didn’t show, to invite to a new event.


How many inactive clients do you have on your list? What is the average transaction or sales invoice worth to you? How much could you be losing out on?

Telemarketing can be a very cost-effective way of contacting lapsed clients. After all, it’s estimated that it can cost up to 5 times more to sell to a new customer than it does to sell to an existing one.

Market Research

What do people in your marketplace want? Why do they buy from your competitors? What do they like/dislike about your competitors?

Whether its new prospects or existing customers, we can gather information to feed into any sales or product marketing strategy. Market research by phone can give you instant market intelligence to aid your marketing planning and can even provide you with a list of potential prospects.

List Cleansing

Where do the majority of your clients come from? By cleaning, purging and updating data, you can target your market better.

Quite often data held in databases can be incomplete and can get out of date very quickly. Lingo can contact prospects, suppliers, partners and customers to update their details and information. We could ask them some market research questions and offer them a new promotion, achieving 3 goals in 1.

Subscription Renewals

Take the strain off your customer service and help desks by using outsourced telemarketing to contact customers approaching subscription renewals.

There are often key times in the year when subscriptions come up for renewal. Pre-contacting customers is a good way of ensuring they are aware that renewal is coming and can get budget authorised. You may be able to identify any potential issues at the same time, such as any technical queries, allowing you to allocate internal resources accordingly to ensure everything runs smoothly not just for the client but for your internal support teams.

Existing Customer Contact

Your existing customers are a much “easier” sale than cold calling new prospects, plus we can help you improve customer relationships and support customer retention.

We act as an extension of your company and can dedicate the time to calling your existing customers in a highly professional manner. We will uncover opportunities to upsell, cross sell, increase their life time value, and sell additional services such as different support via service level agreements. We can also support your CRM objectives. In short, telemarketing can be a very lucrative and cost-effective method of selling your products, services and solutions.

Lead Generation

Calling potential customers to verify they are the correct contact and find out when they will be in the sales window.

Using an outsourced resource to contact a list of potential customers to clarify they are the decision maker and find out where they are in the buying cycle, can be more cost effective than having an internal sales team make these calls.

Lead Nurturing

Nurturing existing prospects to move them to a point of becoming a customer. How much does a lead or sale cost you now? Can you reduce it with telemarketing?

Lingo can offer a dedicated team who would nurture existing prospects by regular contact to move them through the sales pipeline to the point of getting an appointment and eventually becoming a customer.  Using telemarketing for this can free up your time and greatly reduce your cost per sale and cost per lead.

Appointment Setting

Calling prospects to secure an appointment.

Securing an appointment by phone gives you the opportunity (and permission) to present to a qualified prospect. Lingo would provide all the background information you would need to be able to make the most of the appointment time rather than fact finding.