A sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.
The Sales Process Has Changed
Marketers should understand that and sales people should get used to it!
There was an exchange on LinkedIn a little while ago between two sales people from the premium car sector. They were bemoaning the fact that ‘their’ manufacturer didn’t do things like they used to. Continue reading
Election Blog
Canny businesses should be looking to capitalise on political events, yet given the recent unexpected election and referendum outcomes, many will be nervous of doing so.
So, what are the options? Do nothing? Do something?
Choosing A Telemarketing Agency (in 7 songs)
Are you wondering how to choose a telemarketing agency that is in tune with the needs of your business?
Continue reading
Seminar Marketing – What if Nobody Comes?!
So you’ve planned your seminar, got all the sales staff geared up and decided that the MD will give the opening address before handing over to John from R&D to do the technical bit. You’ve sent out invitations to all your customers and prospects, telling them that this is a must-attend event. You’ve bought a new mailing list of companies you believe will be interested in your new product and sent invitations to them too. You’ve booked a venue with capacity for seventy people. Finally, you got the sales team sitting down at the phones for a couple of days to follow up the mailers and confirm numbers. Continue reading
Identifying Your Website Visitors
Tracking website visitors
When you’re running a B2B lead generation campaign, one of the things you need to know is who has been following through from your Google AdWords, email or other campaign. This way, you will know which prospects to prioritise for follow-up.
Are You A Data ‘Controller’ or ‘Processor’?
Whichever you are, there are implications in the General Data Protection Regulations that you need to know about.
The General Data Protection Regulations (GDPR to friends and associates) are coming into force in the UK in May 2018. “Ah”, you say, “but these are EU regulations and we are Brexiting!”. Yes, true, but if Article 50 is triggered at the end of March next year, we will be in the EU until March 2019, so GDPR will come to pass.
Why good data pays dividends in a Telemarketing campaign
In our last blog, we looked at the impact of using bad data, meaning data that is scant in detail and/or out-of-date, as part of a telemarketing led lead generation campaign. This time, we will look at the other side of the coin – the benefits of using good data.
The impact of bad data on a telemarketing campaign
The impact of bad data on a TM campaign and the damage it can do to your company image.
It may seem perfectly obvious that the better the data, the better the campaign. However, what are the real implications of bad data and how good is ‘good’?
Don’t waste my time, I’ve got numbers to dial!
At Lingo, we are frequently asked by potential clients how many calls our telemarketers make in a day. They ask this as they genuinely believe that the more calls that are made, the better the results. Really? I mean, really?