A sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.
There was an exchange on LinkedIn a little while ago between two sales people from the premium car sector. They were bemoaning the fact that ‘their’ manufacturer didn’t do things like they used to. Continue reading →
Canny businesses should be looking to capitalise on political events, yet given the recent unexpected election and referendum outcomes, many will be nervous of doing so.
So, what are the options? Do nothing? Do something?
Are you wondering how to choose a telemarketing agency that is in tune with the needs of your business?
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