Valneva is a fully integrated vaccine company that specializes in the development, manufacture and commercialisation of innovative vaccines with a mission to protect people from infectious diseases through preventative medicine.
Valneva’s UK commercial arm provides products to help protect travelers against Japanese encephalitis and cholera. Valneva UK also markets the company’s DEET-free insect repellent Moskito Guard®.
Valneva aims to improve awareness, advice and access to travel health to better protect travelers through working in partnership with healthcare providers.
Valneva had recently begun distributing its products directly in the UK rather than through a third party. The primary campaign objective was to ensure that all customers knew of the change of supplier and set up accounts with Valneva.
To achieve this, the campaign was split into two parts. Firstly, Lingo called to identify the correct contact at each customer and checked that the addresses held were correct. This clean data was then used by Valneva’s marketing agency for a direct mail piece with details of the new distribution arrangements and an account set up form.
The second part of the campaign a telephone follow-up to the direct mail with the following objectives:
- Ensure that the direct mail piece had been received
- Encourage those who had not already done so to complete and submit the account set up form
- Where possible, to walk health care professionals and practice managers through the Valneva UK website to show how to order the vaccines
- Answer any questions and, if appropriate, set up appointments for larger accounts to meet with Valneva team members
- Lingo also provided, and continues to provide, inbound call services to Valneva for those with queries relating to account set-up and the ordering process.
Graham Thoms, Valneva UK’s Head of Commercial Operations UK, Ireland & Southern Europe, said “We were delighted with the way Lingo handled this crucial campaign. It was so important to us for all potential customers aware of the change in distribution and Lingo worked to take this worry from us. Lingo did a great job in a professional and seamless way”.
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