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Lingo Group

Red Brick Research Case Study

 

Founded in 2007, Red Brick Research is a modern research agency blending innovative technologies and powerful analytics with in-depth qualitative insight and board level consulting expertise. The company’s work ranges from segmentations and persona development for national charities to international brand trackers for global tech giants.

One of Red Brick’s core sectors is Education, where clients include more than 100 UK universities and colleges, business schools, students’ unions and private student accommodation providers.

Lingo’s brief

Whilst Red Brick senior management wanted to focus on developing additional areas of business they were reluctant to risk neglecting the education sector. Lingo was engaged to network within universities and business schools to maintain Red Brick’s profile in this area and ensure that opportunities were not missed.

The Campaign

Red Brick provided a large contact pool but, as is the nature of universities and students’ unions, this was often fluid from one academic year to the next with some universities having different responsibilities undertaken over different campuses.

Assigning a specialist team member with experience of universities and insight into the widely varying nature of university hierarchies, Lingo researched contacts for the different types of project that Red Brick could undertake, identifying and making contact with Accommodation Managers, Marketing and Branding Managers and Directors of Student Recruitment and Alumni Development.

Armed with some compelling Red Brick case studies, Lingo was able to build on the already strong reputation enjoyed by Red Brick within this sector, ensuring that they were well placed to tender for and win projects once university budgets were released.

Red Brick’s Managing Director Tim Daplyn commented, “Lingo have surpassed their brief and we have won new accounts thanks to their work. Lingo helps to maintain our presence in this important market sector while we work on developing other business areas. Our account manager has been highly proficient and has helped to generate new leads.

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