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Lingo Group

Global Pharmaceutical Company

Pharmaceutical Company Case Study | Lead Generation

 

Our client is a global pharmaceutical company that provides solutions addressing the evolving needs of patients worldwide. The Vaccines division in the UK provided a range of travel vaccines, influenza vaccines and other immunisation products to the UK market.

Lingo’s work with this client goes back to the our foundation in 2008 when we were engaged to conduct a market research study to provide market insight into travel vaccine usage amongst travel clinics and GP surgeries.

After the market research project, Lingo worked on the launch of a specialist travel vaccine for Japanese Encephalitis which involved the Lingo team undertaking training in all aspects of travel vaccines.

In 2009, Lingo was engaged by the client to act as an outsourced Vaccines Telesales Team providing a new thrust into its seasonal flu vaccine sales. Lingo provided both outbound and inbound telemarketing and fulfilled all aspects of customer liaison with GP surgeries, private clinics, NHS hospitals and pharmacies together with order processing, working with the client’s customer services team and also with their national sales team.  The Lingo team comprised a team leader, up to eight telemarketers and dedicated admin resource. This team received extensive training in the flu market, the competition, the principles of vaccines and how they work, the IBPA regulatory environment, and Pharmacovigilance. This operation ran for five years until our client divested their vaccines division to GSK and CSL as part of a global restructure.

Lingo was retained further to work on the launch of a new meningitis vaccine. As part of this, members of Lingo attended a week long training course alongside the client’s own sales team.

The following is a quote from the UK Marketing Manager who was involved throughout many of the campaigns:

 

 “We initially engaged Lingo on a number of market research and awareness building campaigns. Their success and approach impressed us to the extent that they have become an integral part of our sales team, selling vaccines across the UK. They have been clinically and industry sector trained, and consistently produce excellent results. Lingo have built strong relationships with existing and new clients within GP surgeries and hospitals – to the extent that nurses and clinicians ask for them by name – while working in close partnership with our field sales and customer service teams. This is an ever-changing marketplace and one of Lingo’s key strengths is their ability to respond, be flexible, and redeploy very quickly as required.  I have no hesitation in recommending their services.”

 

Contact us today for a discussion about your lead generation, appointments setting or telemarketing requirements.

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