Lingo Digital Marketing
Increasing sales and leads is the top marketing priority for our clients and there is more awareness than ever of the need to invest in digital marketing to drive lead generation and business growth. Despite this, many businesses still lack the expert knowledge and resources required to achieve the improved results that will come.
Why is digital so important today? Well, 93% of B2B buyers begin their buying journey online so, if you are going to be part of their journey you must be there at the start! To put it bluntly, you have to have an effective digital strategy and the ability to implement it if you want to stay in the game. This is far more than a LinkedIn profile and a few email blasts. It means:
- Targeted, precise and engaging communication, allowing you to deepen your relationship with customers as well as prospects.
- Generating engaging content for target customers.
- Reaching prospects at every stage of the buying cycle to drastically boost conversations.
- Reviewing and acting on leads while they are new or hot
- Visually capturing your audiences’ attention and keeping them engaged.
As a WSI certified agency, Lingo offers a strategic approach to digital marketing and a complete portfolio of services. See a full infographic on the Digital Marketing Mix
Some of Our Digital Marketing Services
As one of the fastest growing marketing segments in recent years, social media is now an integral part of every online marketing strategy. It enables you to communicate to your customers using the technologies and channels that they use the most and relate to them on a more personal level.
Your website conversion rate is the true measure of how effective your site is as a marketing tool for your business. We use industry best practices to ensure your customers funnel through your site properly and take the appropriate action. Propelling your website conversions to higher levels is what we do.
The ability to understand how your database reacts to your newsletters and how visitors behave on your website and landing pages is what makes digital marketing so much more effective than traditional marketing methods. Web analytics allows you to target and tweak your marketing efforts according to the data that is most relevant to your business.
On average there are over two billion Google searches conducted across the world every single day. Consumers are using the search results to help them make an informed purchasing decision, so if you aren’t ranking on the first page for your specific keywords, you could be missing out on a sale.
Email marketing has come a long way since the early days of digital. Using segmentation and marketing automation, you can be more relevant, more specific, and overall more strategic in your messaging. With various tactics at your disposal, email marketers can no longer afford to be anything but smarter in how they communicate to their customer base.
Using content to help generate more leads and customers for your business is what we call content marketing. That’s why the old digital marketing adage, “content is king” is as true today as ever before. When it comes to building your brand visibility and expertise online, having valuable content on all your online properties is crucial.
There is a pretty good chance that at this very moment, consumers are searching for your products and services. You can gain immediate exposure in the search engines in a targeted and cost-effective manner using pay-per-click (PPC), and be visible right when your consumers are looking to buy.
One of the worst things you can do is drive a consumer to a generic landing page after they clicked on an advertisement that promoted a specific service or offer. The key is having unique landing pages for each campaign you are running, giving consumers the consistent flow of information they are looking for when making a purchase decision.
Don’t underestimate the value behind having a visually appealing website design. Ultimately your business and brand will be represented by the aesthetics of your site. It only takes 8 seconds for someone to decide if they are going to stay on your site or leave, so ensure you are making a lasting impression on your visitors.