There was an exchange on LinkedIn a little while ago between two sales people from the premium car sector. They were bemoaning the fact that ‘their’ manufacturer didn’t do things like they used to. Continue reading
Are you wondering how to choose a telemarketing agency that is in tune with the needs of your business?
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So you’ve planned your seminar, got all the sales staff geared up and decided that the MD will give the opening address before handing over to John from R&D to do the technical bit. You’ve sent out invitations to all your customers and prospects, telling them that this is a must-attend event. You’ve bought a new mailing list of companies you believe will be interested in your new product and sent invitations to them too. You’ve booked a venue with capacity for seventy people. Finally, you got the sales team sitting down at the phones for a couple of days to follow up the mailers and confirm numbers. Continue reading →
The impact of bad data on a TM campaign and the damage it can do to your company image.
It may seem perfectly obvious that the better the data, the better the campaign. However, what are the real implications of bad data and how good is ‘good’?
At Lingo, we are frequently asked by potential clients how many calls our telemarketers make in a day. They ask this as they genuinely believe that the more calls that are made, the better the results. Really? I mean, really?
The Death of the (traditional) Salesperson
How the move to inside sales improves efficiency in lead generation.
The growth and disruptive nature of technology and the need to reduce costs are shifting the way companies sell their products or services. Here we discuss how a business can embrace those changes to achieve the best results and lower cost lead generation.