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GDPR – Why all the gloom?

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GDPR | Data Protection Rules | GDPR for MarketersEvery blog, every article and every presentation on GDPR seems to imply that we are at the end of the road for direct marketing. Within a week of GDPR coming into force on 25th May, companies involved with direct marketing will have paid out so many millions in fines that the industry will be wiped out, as defunct as telephone boxes or pub ashtrays.

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Appointment Setting | B2B TelemarketingA sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.

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Are You A Data ‘Controller’ or ‘Processor’?

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Data Verification | Appointment SettingWhichever you are, there are implications in the General Data Protection Regulations that you need to know about.

The General Data Protection Regulations (GDPR to friends and associates) are coming into force in the UK in May 2018. “Ah”, you say, “but these are EU regulations and we are Brexiting!”. Yes, true, but if Article 50 is triggered at the end of March next year, we will be in the EU until March 2019, so GDPR will come to pass.

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How To Use Lead Scoring Effectively

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office-336368_1280Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.

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Seven great ways to grow your sales pipeline

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Sales pipeline | Lead GenerationA healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading

Event Marketing: How To Maximise Attendance and ROI

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Event Marketing | TelemarketingHosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened.

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