01865 886340

Lingo Group

Lead Generation

GDPR – Why all the gloom?

By Comments Off on GDPR – Why all the gloom?

GDPR | Data Protection Rules | GDPR for MarketersEvery blog, every article and every presentation on GDPR seems to imply that we are at the end of the road for direct marketing. Within a week of GDPR coming into force on 25th May, companies involved with direct marketing will have paid out so many millions in fines that the industry will be wiped out, as defunct as telephone boxes or pub ashtrays.

Continue reading

Seminar Marketing – What if Nobody Comes?!

By Comments Off on Seminar Marketing – What if Nobody Comes?!

So you’ve planned your seminar, got all the sales staff geared up and decided that the MD will give the opening address before handing over to John from R&D to do the technical bit. You’ve sent out invitations to all your customers and prospects, telling them that this is a must-attend event. You’ve bought a new mailing list of companies you believe will be interested in your new product and sent invitations to them too. You’ve booked a venue with capacity for seventy people. Finally, you got the sales team sitting down at the phones for a couple of days to follow up the mailers and confirm numbers. Continue reading

Identifying Your Website Visitors

By Comments Off on Identifying Your Website Visitors

Website Visitor Tracking | Visitor IdentificationTracking website visitors

When you’re running a B2B lead generation campaign, one of the things you need to know is who has been following through from your Google AdWords, email or other campaign. This way, you will know which prospects to prioritise for follow-up.

Continue reading

How To Use Lead Scoring Effectively

By Comments Off on How To Use Lead Scoring Effectively

office-336368_1280Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.

Continue reading

Seven great ways to grow your sales pipeline

By Comments Off on Seven great ways to grow your sales pipeline

Sales pipeline | Lead GenerationA healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading

Inside sales – improve your efficiency in lead generation

By Comments Off on Inside sales – improve your efficiency in lead generation

Telemarketing | Telesales | Lead Generation

The Death of the (traditional) Salesperson

How the move to inside sales improves efficiency in lead generation.

The growth and disruptive nature of technology and the need to reduce costs are shifting the way companies sell their products or services. Here we discuss how a business can embrace those changes to achieve the best results and lower cost lead generation.

Continue reading