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GDPR – Why all the gloom?

By Comments Off on GDPR – Why all the gloom?

GDPR | Data Protection Rules | GDPR for MarketersEvery blog, every article and every presentation on GDPR seems to imply that we are at the end of the road for direct marketing. Within a week of GDPR coming into force on 25th May, companies involved with direct marketing will have paid out so many millions in fines that the industry will be wiped out, as defunct as telephone boxes or pub ashtrays.

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