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Author: zestadmin

Seminar Marketing – What if Nobody Comes?!

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So you’ve planned your seminar, got all the sales staff geared up and decided that the MD will give the opening address before handing over to John from R&D to do the technical bit. You’ve sent out invitations to all your customers and prospects, telling them that this is a must-attend event. You’ve bought a new mailing list of companies you believe will be interested in your new product and sent invitations to them too. You’ve booked a venue with capacity for seventy people. Finally, you got the sales team sitting down at the phones for a couple of days to follow up the mailers and confirm numbers. Continue reading

Identifying Your Website Visitors

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Website Visitor Tracking | Visitor IdentificationTracking website visitors

When you’re running a B2B lead generation campaign, one of the things you need to know is who has been following through from your Google AdWords, email or other campaign. This way, you will know which prospects to prioritise for follow-up.

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Are You A Data ‘Controller’ or ‘Processor’?

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Data Verification | Appointment SettingWhichever you are, there are implications in the General Data Protection Regulations that you need to know about.

The General Data Protection Regulations (GDPR to friends and associates) are coming into force in the UK in May 2018. “Ah”, you say, “but these are EU regulations and we are Brexiting!”. Yes, true, but if Article 50 is triggered at the end of March next year, we will be in the EU until March 2019, so GDPR will come to pass.

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How To Use Lead Scoring Effectively

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office-336368_1280Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.

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Seven great ways to grow your sales pipeline

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Sales pipeline | Lead GenerationA healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading

Event Marketing: How To Maximise Attendance and ROI

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Event Marketing | TelemarketingHosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened.

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The B2B Buyer Journey – How Telemarketing Can Help Convert Strangers to Customers

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Telemarketing | Customer Journey | B2B Telemarketing


Telemarketing And The B2B Buyer Journey

There are a number of descriptions of the buyer’s journey, and they all generally involve the process by which prospective clients move from being strangers, look to discover information about products and services, move through the initial stages of information gathering and identifying possible solutions and providers, then to short-listing and decision making and finally to the buying decision and, hopefully, into an ongoing relationship.

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