01865 886340

Lingo Group

Author: Bill Scobie

Telemarketing in the ICT sector: Is cold calling enough?

By Comments Off on Telemarketing in the ICT sector: Is cold calling enough?

Telemarketing Services from Lingo

The short answer is yes, telemarketing lead generation can be effective but it depends upon how unique the product or service is.

The IT sector is pretty much the most competitive sector there is in B2B sales and marketing. The buyers here – from CTO down – are bombarded daily with calls, emails, online ads and social media telling them of new technologies, products and services. This is why many of them hide behind voicemail or are contactable only via a generic email.

Continue reading

Gerald and the Call-Back Rack

By Comments Off on Gerald and the Call-Back Rack

Do you just want appointments or do you want a prospect pipeline leading off into the future? How you can have your cake and eat it.

Imagine each of your potential clients as shiny glass marbles. Now put all those marbles in a large bowl – a big, glittering bowl of potential customers. They all look so shiny that you want them all now! Go on, admit it. So much potential!

Continue reading

Seven ways to grow your sales pipeline

By Comments Off on Seven ways to grow your sales pipeline

A healthy sales pipeline is your most important measure for sales success. It needs to be fluid and constantly progressing or moving forward to the next stage, but to do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading

Leading the Way in the Healthcare Industry

By Comments Off on Leading the Way in the Healthcare Industry

The healthcare industry is currently facing many challenges and changes: The current NHS reforms are said to amongst the most radical in the history of the health service. Companies across the healthcare industry recognise they need to deliver higher quality care and products at a lower cost, and new customer demands are challenging how healthcare companies drive growth, create innovation and use technology in order to deliver better value. Continue reading