Now, I don’t know you and you don’t know me. We have never, as far as I know, met. If I were to randomly call you and enquire after your health, you’d wonder why. In fact, whilst I hope you are having a great day and are feeling well, I too would wonder why. So what is the reasoning behind the fact that, when I am sitting at my desk, getting on with my day, someone I don’t know calls me, asks how I am, and then pauses.
I presume that they do this in the hope that showing concern for how I am will relax me and make me more accepting of what they will say next. They must also assume that I am not going to answer this question honestly (well, let me tell you…).
Who are these telemarketing types and why do they all do it?
The surprising thing is that they want to engage me in a conversation that ends with me saying “yes” to something. They want me to agree to a meeting, take out a subscription or use their phone network. So, why do they start with a question that’s almost guaranteed to really hack off the person they’re calling?
A telemarketer has about 10 seconds to convince the person they are calling to stay on the line, so why would they waste it?
At Lingo we like to do things a little differently. Our experienced team (each of whom typically has at least 20 years business experience) hold intelligent peer-to-peer conversations – it’s not about script-bashing. We know that holding real conversations is a much more effective way of gathering quality information, and commitment, from customers and prospects.
So, next time I’m asked how I am over the phone by a complete stranger, my answer will be “Oh dear, where shall I start? My ingrowing toenail is giving me trouble, my friends and family have all abandoned me after the unfortunate incident with that dead chicken and my pet cobra has just eaten next door’s Chihuahua. Anyway, enough about me, how’re you today?”.