Your customers are vital – a pretty obvious statement, isn’t it! However, from time to time you need to ask them what they want and what they think of you.
A comprehensive survey can point you in the direction of increased sales, new product avenues and add substantially to your bottom line.
Advertising doyen Jeremy Bullmore1 would ask new clients, “We all know what you make – but are you as certain what your customers are buying?”. Long before this, Theodore Levitt2 said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Is what you sell and the same as what your customers want to buy? You really need to be sure that these two are in alignment and the way to find out is to have someone call them up and ask! If you want to know what they think and what they want, contact Lingo now.
1 WPP plc – essays & assorted-writings-by-Jeremy Bullmore
2 Marketing Myopia, a paper by Theodore Levitt published in the Harvard Business Review, 1960