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Lingo Group

B2B Telemarketing

How To Use Lead Scoring Effectively

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office-336368_1280Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.

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Seven great ways to grow your sales pipeline

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Sales pipeline | Lead GenerationA healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading

Event Marketing: How To Maximise Attendance and ROI

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Event Marketing | TelemarketingHosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened.

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The B2B Buyer Journey – How Telemarketing Can Help Convert Strangers to Customers

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Telemarketing | Customer Journey | B2B Telemarketing

 
 
 
 
 
 
 
 
 

Telemarketing And The B2B Buyer Journey

There are a number of descriptions of the buyer’s journey, and they all generally involve the process by which prospective clients move from being strangers, look to discover information about products and services, move through the initial stages of information gathering and identifying possible solutions and providers, then to short-listing and decision making and finally to the buying decision and, hopefully, into an ongoing relationship.

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