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Appointment Setting

WHY ‘PAYING-PER-APPOINTMENT’ IS A FALSE ECONOMY IN B2B TELEMARKETING.

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Appointment Setting | B2B TelemarketingA sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.

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Telemarketing Pet Hates – “How are you today?”

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Telemarketing | Telesales | Lead Generation

Now, I don’t know you and you don’t know me. We have never, as far as I know, met. If I were to randomly call you and enquire after your health, you’d wonder why. In fact, whilst I hope you are having a great day and are feeling well, I too would wonder why. So what is the reasoning behind the fact that, when I am sitting at my desk, getting on with my day, someone I don’t know calls me, asks how I am, and then pauses.

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Telemarketing in the ICT sector: Is cold calling enough?

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Telemarketing Services from Lingo

The short answer is yes, telemarketing lead generation can be effective but it depends upon how unique the product or service is.

The IT sector is pretty much the most competitive sector there is in B2B sales and marketing. The buyers here – from CTO down – are bombarded daily with calls, emails, online ads and social media telling them of new technologies, products and services. This is why many of them hide behind voicemail or are contactable only via a generic email.

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