Content Marketing has been a buzzword over the last few years, but is it really a recent concept?
Here’s a B2B case study we think you’ll find interesting. Continue reading
When you’re running a B2B lead generation campaign, one of the things you need to know is who has been following through from your Google AdWords, email or other campaign. This way, you will know which prospects to prioritise for follow-up.
The General Data Protection Regulations (GDPR to friends and associates) are coming into force in the UK in May 2018. “Ah”, you say, “but these are EU regulations and we are Brexiting!”. Yes, true, but if Article 50 is triggered at the end of March next year, we will be in the EU until March 2019, so GDPR will come to pass.
In our last blog, we looked at the impact of using bad data, meaning data that is scant in detail and/or out-of-date, as part of a telemarketing led lead generation campaign. This time, we will look at the other side of the coin – the benefits of using good data.
The impact of bad data on a TM campaign and the damage it can do to your company image.
It may seem perfectly obvious that the better the data, the better the campaign. However, what are the real implications of bad data and how good is ‘good’?
At Lingo, we are frequently asked by potential clients how many calls our telemarketers make in a day. They ask this as they genuinely believe that the more calls that are made, the better the results. Really? I mean, really?
Your lead generation strategy is doing what it’s supposed to do – generating leads, which is great news. However, the feedback from your sales team is not so great as the ‘leads’ they are handling are not ready to close. Clearly a process of categorising and differentiating leads is required, and lead scoring is the best means of achieving this.
A healthy sales pipeline is one of the most important measures for sales success. It needs to be dynamic and constantly progressing or moving forward to the next stage. To do this, you need to reach your prospects across a range of different touch points and continually follow up your efforts in order to get maximum success. Here are seven practical ideas you can implement right away that will help grow your sales pipeline and keep all your leads moving in the right direction: Continue reading →
Hosting an event can provide a business with an effective marketing opportunity from which to meet, connect and build rapport with current and prospective customers face-to-face. Yet the planning and organisation required in getting people to come and then following-up afterwards entails a lot of hard work both well before and well after the event has happened.
There are a number of descriptions of the buyer’s journey, and they all generally involve the process by which prospective clients move from being strangers, look to discover information about products and services, move through the initial stages of information gathering and identifying possible solutions and providers, then to short-listing and decision making and finally to the buying decision and, hopefully, into an ongoing relationship.
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