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Author: Bill Scobie

WHY ‘PAYING-PER-APPOINTMENT’ IS A FALSE ECONOMY IN B2B TELEMARKETING.

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Appointment Setting | B2B TelemarketingA sales visit costs a lot of money and should be made only when certain criteria are met. Before then, leads need nurturing and developing until they are sales-ready. Pay-per-appointment is a bit like paying a mother child benefit only when her child reaches a certain goal – good GCSE results? – without caring about what needs to be done to get to that point.

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